Typography is a critical aspect in web design since it helps in the creation of attractive and easy to navigate websites. It is not just about picking a font; typography entails identifying the right typefaces, sizes, and styles that reflect a brand’s character and improve legibility.
Colour is a very effective marketing strategy as it appeals to people’s emotions, changes their behavior and perception. In the case of your marketing site, the colors that you select can either make or mar the success of the site.